Master Digital Marketing and Business Growth
in One Power-Packed Training
Gain Industry Relevant Skills
In today’s fast-paced digital landscape, businesses demand skilled professionals who can drive growth, enhance brand visibility, and generate revenue. Our Digital Marketing and Business Development Training at Learn2Earn Labs is designed to equip you with cutting-edge marketing strategies and business growth techniques that dominate the industry.
This comprehensive, career-oriented program provides in-depth knowledge and hands-on experience in SEO, social media marketing, Google Ads, content marketing, email marketing, lead generation, sales funnels, client acquisition, and business scaling. You will learn how to craft high-impact marketing campaigns, leverage data-driven insights, and implement proven business development strategies to drive success.
Stay ahead of the competition and future-proof your career with expert training from Learn2Earn Labs, where marketing meets business growth.
About the Program
This comprehensive training program is designed to equip you with the essential skills needed to excel in digital marketing and business development. Covering a blend of marketing strategies, sales techniques, and data-driven decision-making, these modules ensure you gain practical expertise to drive business growth and career success.
Search Engine Optimization
Mastering Organic Growth
Learn on-page, off-page, and technical SEO, keyword research, backlinking, and Google algorithm updates to rank websites higher and drive organic traffic.
Social Media Marketing
Build Brand Authority
Develop strategies for Facebook, Instagram, LinkedIn, and YouTube marketing, including content creation, paid ads, influencer partnerships, and engagement tracking.
Paid Advertising & Google Ads
Drive High-ROI Campaigns
Master Google Ads, Display Ads, YouTube Ads, and retargeting strategies, ensuring optimal ad spend, conversion tracking, and performance analysis.
Content & Video Marketing
Create Engaging Brand Stories
Learn blog writing, copywriting, video marketing, and storytelling to build brand engagement, boost conversions, and optimize content distribution.
Email & Marketing Automation
Nurture & Convert Leads
Design highly targeted email campaigns using automation tools, personalization, segmentation, and performance tracking to enhance audience engagement.
Web Analytics & Data-Driven Marketing
Optimize Campaigns
Gain expertise in Google Analytics, data interpretation, and conversion rate optimization to track marketing performance and make data-driven decisions.
Business Development & Sales Strategies
Close More Deals
Learn lead generation, client acquisition, and sales funnel optimization to drive business growth and build long-term customer relationships.
Scaling & Growth Hacking
Expand Business Reach
Explore innovative digital strategies, viral marketing tactics, and automation techniques to rapidly grow businesses and increase revenue.
Brand Management & Customer Retention
Build a Strong Reputation
Understand brand positioning, reputation management, loyalty programs, and relationship-building techniques to retain customers and establish long-term success.
Our Digital Marketing & Business Development Training focuses on practical, hands-on learning through real-world projects, ensuring you develop industry-ready expertise. By course completion, you’ll have a strong portfolio showcasing marketing campaigns, business strategies, and client acquisition techniques, making you a top candidate for high-growth career opportunities.
What is Digital Marketing & Business Development?
Digital Marketing involves using online channels like SEO, social media, paid ads, email, and content marketing to promote brands, generate leads, and drive sales. It focuses on data-driven strategies to enhance visibility, engagement, and conversions.
Business Development is the process of identifying growth opportunities, building client relationships, and implementing sales strategies to expand a company’s reach and revenue. It includes lead generation, market research, sales funnel optimization, and networking to drive long-term success.
Together, Digital Marketing & Business Development create a powerful combination for business growth, ensuring a strong online presence, effective customer acquisition, and sustainable profitability in today’s competitive market.
The Digital Marketing & Business Development Training at Learn2Earn Labs provides you with essential skills to thrive in today’s digital-first business environment. Covering SEO, social media, paid advertising, content marketing, analytics, and sales strategies, this comprehensive program prepares you to execute high-impact campaigns, generate leads, and accelerate business growth in a competitive, data-driven market.
Who Can Join
This training program is designed for individuals eager to build a career in digital marketing and business development. Whether you are a beginner or an experienced professional looking to upskill, this course is suitable for:
- Students and graduates aiming for career opportunities in marketing, sales, or business growth.
- Entrepreneurs and business owners seeking to expand their brand’s online presence and customer base.
- Marketing professionals looking to upgrade their skills with advanced digital marketing and sales strategies.
- Freelancers and consultants who want to offer digital marketing and business development services.
- Anyone interested in learning practical marketing techniques to generate leads and increase business revenue.
What makes this Program Unique?
- Comprehensive Dual-Focus Curriculum: Covers both digital marketing strategies and business development techniques, ensuring expertise in lead generation, sales, and online growth.
- Hands-On Learning with Live Projects: Gain practical experience by working on real campaigns, SEO optimization, paid ads, and business scaling strategies.
- Industry Expert Mentorship: Learn from experienced professionals, receiving personalized guidance, career support, and business consulting insights for real-world application.
- Certifications & Job Readiness: Earn globally recognized digital marketing certifications and develop a portfolio of industry-relevant projects to boost employability.
- Entrepreneurial & Freelancing Opportunities: Learn how to start, grow, and market a business, or offer freelance digital marketing and business consulting services successfully.
In today’s fast-changing digital landscape, businesses need skilled professionals to drive growth. This training ensures you stay ahead with in-demand expertise.
Advantages of the Program
- High-Demand Career Opportunities: Digital marketing and business development skills are essential across industries, offering lucrative job roles and long-term career stability.
- Master the Latest Marketing Trends: Learn cutting-edge strategies, from AI-driven marketing automation to advanced analytics, ensuring you stay competitive in the industry.
- Hands-On Industry Experience: Gain practical exposure through real-world projects, live campaigns, and business growth strategies, making you job-ready from day one.
- Versatile Career Pathways: Work in diverse industries, start your own business, or build a successful freelancing career in digital marketing and sales.
- Long-Term Career Growth: With expertise in marketing and business development, you can advance into leadership roles like marketing director or growth strategist.
Career Options After Completion
After completing the Digital Marketing & Business Development Training, you’ll be equipped to take on roles such as:
- Digital Marketing Strategist
- SEO & Performance Marketing Expert
- Social Media & Brand Manager
- PPC & Google Ads Specialist
- Content & Growth Marketing Strategist
- Email & Marketing Automation Expert
- Business Development Executive
With hands-on experience and a strong portfolio, you’ll stand out as a top candidate for high-paying roles in industries like e-commerce, technology, healthcare, education, and finance. As you gain experience, you’ll also have the opportunity to grow into leadership positions such as Digital Marketing Manager, Growth Strategist, Business Development Manager, or Marketing Director.
How Much Dedication is Required?
This is more than just training—it’s a transformative journey toward a successful career in digital marketing and business development. Your growth depends on dedication, consistency, and active learning. By engaging in live sessions, completing projects, and applying strategies in real-world scenarios, you can:
- Build a professional portfolio showcasing your marketing and business expertise.
- Gain verifiable work experience to strengthen your resume.
- Stand out in the competitive digital marketing and business landscape.
This journey requires discipline, adaptability, and a passion for learning. Staying updated with industry trends, practicing strategies, and refining your skills will give you a competitive edge. Consistency is the key—small, daily efforts lead to long-term success. Stay focused, motivated, and committed, and you’ll open doors to limitless career opportunities!
Work Experience to Boost Your Career
One of the key highlights of this Digital Marketing & Business Development Training is the opportunity to gain real-world, verifiable work experience. Through hands-on projects, live case studies, and practical assignments, you will build industry-relevant expertise that:
- Strengthens your resume with actual marketing and business development projects.
- Expands your earning potential and opens doors to high-paying career opportunities.
- Gives you a competitive advantage in job interviews and business negotiations.
This practical learning approach bridges the gap between theory and application, ensuring you are job-ready from day one. Employers and clients value professionals with proven, hands-on skills, and this program equips you with the expertise needed to confidently step into the professional world.
The Digital Marketing & Business Development Training is more than just a learning experience—it’s a pathway to unlocking your potential and achieving career growth. By the end of this program, you will:
- Gain expertise in SEO, social media marketing, paid advertising, content marketing, sales strategies, and analytics.
- Develop a strong understanding of data-driven marketing, lead generation, and business development techniques.
- Be fully prepared to secure high-paying roles in digital marketing, sales, and business growth.
Now is the time to take control of your future. Join us today and start your journey toward becoming a highly skilled marketing and business professional, shaping the future of online success!
Your Journey to Success Starts Here!
With our Digital Marketing & Business Development Training, you gain the skills, expertise, and real-world experience needed to excel in the competitive digital industry. Your growth depends on your dedication and commitment. Are you ready to take the next step toward a successful career in digital marketing and business development?
Training Mode
Online Live Classes are also available
- 4x more effective way of learning
- Hands-on experience with projects & assignments
- Virtual class with real interaction with trainer
- Monitoring support & troubleshooting issues
- Masterclass from industry experts & leaders
- Live class recordings for revision purposes
Digital Marketing and Business Development Training Program in Agra
Learn2Earn Labs
F-4, First Floor, Anna Ikon Complex, In Front of Deviram Food Circle, Sikandra-Bodla Road, Sikandra, Agra, Uttar Pradesh – 282007
Call: +91-9548868337
Program Details
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During the Digital Marketing & Business Development Training, you will explore comprehensive modules and strategies designed to build a strong foundation in modern marketing and business growth techniques, equipping you with the skills to execute high-impact campaigns, generate leads, and drive business success in today’s competitive landscape.
Key Concepts of Digital Marketing, Traditional vs. Digital Marketing, The Opportunity of Digital Marketing, Characteristics of Digital Marketing, Implications of Digital Marketing, Visitor Engagement, Visibility, Inbound Marketing, Importance of Tools, Performance Marketing, Sales Funnel, Conversion Rate Optimization (CRO), Return on Investment (ROI), Key Performance Indicator (KPI), Psychographs, Difference Between Digital Marketing and Traditional Marketing, and Why Does It Matter, Benefits of Traditional Marketing, The Downside to Traditional Marketing, Benefits of Digital Marketing, Why Digital Marketing Wins Over Traditional Marketing, Tools of Digital Marketing, How We Use Both Digital & Traditional Marketing, Case Studies, Market Research vs. Market Reality.
Introduction
Introduction to SERP, Search Engines, Search Engine Working, Major Functions of a Search Engine, Crawling & Indexing, Google Search Tips.
On-Page SEO
SEO Friendly Domain Name, SEO Best Practices for Domain Name, SEO Ranking Factors, SEO Keyword Optimization, SEO Content Optimization, SEO Friendly Website, Title Tag in SEO, SEO Friendly URL, Meta Descriptions, Anchor Text, Plagiarism in SEO, Image Optimization in SEO, Internal and External Links, Keyword Cannibalization, Search Intent, Breadcrumbs in SEO, Advanced On Page SEO, SEO for Single Page Website, Bubble Chart in SEO, Beginners SEO Guide, SEO Keyword Ranking Strategy, Header Tags in SEO, Content Quality and Length in SEO, URL Structure in SEO, Internal Linking in SEO, External Linking in SEO, Long Tail Keywords.
Keyword Research
Introduction, Niche, Different Types of Keywords, Google Keyword Planner Tool, Keywords Research, Understanding Keywords Mix, Importance of Keyword Research, Long-Tail Keywords, Keyword Stuffing, Keywords in Content, Tools for Keyword Research, Google Suggest, Hashtags, Keyword Cannibalization.
Off-Page SEO
Introduction, Backlinks, Importance of Backlinks, Backlink Earning, Do-Follow vs. No-Follow Backlinks, Google Page Rank, Search Engine Submissions, Directory Submissions, Article Writing, Press Release Writing & Submissions, Blog Posting & Comment Writing, Business Listing, Social Bookmarking, Social Networking, RSS Feeds, Do’s & Don’ts of Link Building, Easy Link Acquisition Techniques, Domain Authority & Page Authority, What is EAT in SEO & How to Improve EAT in SEO, Blog Submission in SEO, Guest Posting in SEO, Article Submission Backlinks, Web 2.0 Submission, Q&A Submission, Forum Submission, PDF Submission, Press Release Submission, Image Submission in SEO, Infographic Backlinks, Classified Submission, Business Listing, Video Submission, SEO vs. SMO, Broken Links in SEO, Link Wheel, Private Blog Network.
Search Engine Algorithms
Introduction, Working of Algorithm, Search Engine Algorithm Updates, Search Engine Penalties & Recoveries, Search Engine Penalty, Google Hummingbird Algorithm, Google Panda Algorithm, Google Penguin Algorithm, Google EMD Update, Website Recovery, Google Search Central.
Ecommerce SEO
Introduction to Ecommerce SEO, Keyword Research Fundamentals for Ecommerce Website, On-Page SEO of Category Pages, Schema Markup, SEO of Product Pages, Item List Schema, Implementation of Product Schema on Product Pages, Robots.txt File, Sitemaps.
Introduction
What is WordPress, difference between WordPress.org and WordPress.com, understanding CMS (Content Management System), installing WordPress on localhost (Local By Flywheel), installing WordPress, exploring the WordPress dashboard, and configuring WordPress site settings.
Customization
WordPress themes, install free and premium themes, customize themes using the WordPress Customizer, work with widgets and menus, create and customize a homepage, use page builders like Elementor, WPBakery, and Divi, and understand the purpose of child themes.
Plugins and extensions
Installing and activating plugins, must-have plugins for security, SEO, and performance, creating contact forms using WPForms and Contact Form 7, optimizing images and media, using caching plugins for performance improvement, and integrating social media plugins.
Elementor Page Builder
Get Elementor, Overview of Elementor, The Elementor Interface, Global Padding, Setup Fonts and Colors in Elementor, Global Fonts, Introduction to Containers and Elements, Positioning in Elementor, Make the Background White, Create a Background in Elementor, Create the Hero in Elementor, There Are Multiple Ways to Do Things, Ways to Improve Things, The Shape Divider, Using Custom CSS in Elementor, Optimize for All Devices, 3 Feature Container, Create Animations, About Your Company, Container with Images, Combining Different Design Methods, Create a Counter, Create a Call to Action.
Pages and Post
Difference between pages and posts, creating and editing posts, understanding categories vs. tags, using the Gutenberg block editor, creating a blog and managing comments, and embedding media like images, videos, and PDFs.
Optimization
Install and set up SEO plugins like AISEO and RankMath, create an XML sitemap and submit it to Google, optimize images and media for better load times, apply SEO best practices, structure internal linking and permalinks, and integrate Google Search Console for better tracking.
Introduction, Importance, Strategies to Develop Content, Content Marketing Strategy, Mapping of Content, 3D Model for Content Development, Planning & Promotion, Content Writing, AIDA Model, Types of Content: Lists, Interviews, Case Studies, Collection of Links, Infographics, News, Stories, etc., Niche-Oriented Content, Paid Content, Engaging Content Writing, Outsourcing Content, Tools.
How to Write a Blog, Anatomy, Effect on SEO, Personal & Professional Blog, Setup a Blog, Using & Customization of Blog, Blog Promotion, Money Blogging, Copyright & Ethics, how to use Gen Ai for Blog Writing.
Google Ads Course, How to Create Google Ads Account, Working of Google Ads & Concept of AdRank, Structure & Hierarchy of Google Ads Account, How to Create Google Ads Manager Account, Adding Payment Methods in Google Ads, How to Get Rs 2000/- from Google Ads, What is CTR, How to Calculate CTR, Viewable & Relative CTR, Ways to Improve Quality Score in Google Ads, What is Google Search Network (GSN) & Display Network (GDN), Walkthrough of Google Search Campaign, Network Settings in Google Ads, Location Targeting in Google Ads, Concept of Language Settings in Google Ads, Complete Concept of Daily Budget, Manual Vs Automated Bidding Strategies, Bidding Strategies in Google Ads, Start & End Date in Google Ads, Ad Groups & Ad Group Structure/ Theming in Google Ads, What is a Keyword, Queries & Search Terms in Google Ads, Keyword Research Process, Keyword Match Types Explained in Detail, New Update of Broad Match Modifier & Phrase Match, Negative Keywords in Google Ads, Traffic Sculpting in Google Ads, Starting Keyword Research (Practical Video), Understanding Google Keyword Planner, Google Keyword Planner - Plan & Forecasting, Funnels & Queries in Google Ads, Difference Between Responsive Search Ads & Text Ads, How to Write Perfect Responsive Ads, Ad Extensions Tutorials, Ad Rotation Settings in Google Ads, URL Tracking Templates in Google Ads, How to Set Initial Max. CPC Bid, What is GCLID in Google Ads, How to Check Your Ads?, Mistakes People Make While Creating Google Search Ad, Ad Extension Optimization, What is SKAG & How to Implement SKAG?, Dynamic Keyword Insertion in Google Ads, What is Conversion Tracking & Why We Need It?, Set Conversion Tracking in Google Ads Using GTM, Importing Conversions from GA4 to Google Ads, Complete Search Ads Project for Real Estate, Concept of Remarketing in Google Ads, How to Create Remarketing Audience in Google Ads, YouTube & Customer Match Remarketing Audience, Creating Remarketing Audience in Google Ads Using GA4, What is RLSA, Remarketing List Search Ads, Auction Insight Reports in Google Ads, Introduction to Google Display Ads & Campaigns, Google Display Campaign Walkthrough, Custom Audience Segment for Google Ads, Content Exclusion & Device Targeting Settings, Viewable Impressions, vCPM & eCPC, Responsive Ads in Display Campaigns, Uploading Display Ads in Google Display Campaigns, Performance Max Campaign, Demand Gen Campaign, Labels in Google Ads, Setting Remarketing Display Campaign, Creating Similar Audiences in Google Ads, Different Ways of Creating Remarketing Audiences, Rich Media Library for Google Display Ads, Running a Display Campaign from Scratch, Tips for Display Ads Creatives, App Install Campaigns Full Tutorial, App Install Campaigns - Optimization, Text Ad Customizers, How to Remain Updated in Google Ads, Concept of Shared Budget in Google Ads, Recommendations in Google Ads, How to Setup Dynamic Search Ads, How to Do Comparison in Google Ads, Change History Feature in Google Ads, Google Call Only Ads, Bulk Upload in Google Ads, Bulk Upload Ads Using Excel in Google Ads, Ad Variations in Google Ads, Automated Rules Google Ads, Google Ads Editor, Scripts in Google Ads, Google Ads Policies, How to Setup Performance Max Campaign in Google Ads, How to Perfectly Use Negative Keywords in Google Ads, How to Create Enhanced Conversions in Google Ads, Google Search Ads Checklist for Beginners.
PowerPoint Template (PPT)
- Basics of PowerPoint: Interface, Tools, and Navigation
- Slide Design Principles: Layouts, Themes, and Consistency
- Working with Images: Inserting, Resizing, and Positioning
- Image Editing in PPT: Cropping, Transparency, and Filters
- Advanced Image Manipulation: Removing Backgrounds, Layering, and Effects
- Adding Animations and Transitions to Enhance Presentations
- Exporting Presentations: PPT, PDF, and Image Formats
- Hands-On Practice: Creating a Visually Appealing Presentation
Video Editing (TechSmith Camtasia)
- Overview of Camtasia: Interface and Workflow
- Importing and Organizing Media (Videos, Images, Audio)
- Basic Editing: Trimming, Cutting, and Splitting Clips
- Enhancing Videos: Transitions, Annotations, and Callouts
- Screen Recording: Capturing High-Quality Screen Content
- Audio Editing: Noise Reduction, Volume Control, and Voiceovers
- Adding Effects: Green Screen, Cursor Highlights, and Zoom Effects
- Exporting Videos: Formats, Resolutions, and Optimization for Different Platforms
Overview: Introduction to Advanced Email Marketing, Fundamentals of Email Marketing, Email Best Practices and Myths, Bulk Email Concept, Things You Can Do with Emails.
Elements of Marketing Emails: Advantages of the Different Text Formats (HTML or Plain Text), Permissions & E-Permissions, Frequency & Ethics of Newsletters, Defining Your Goals, Email Marketing Strategies.
Build Your Email List: Learn Ways to Build Your Email List, Build Your Email List Through a Website, Subscribe Form, Segmentation, Active Users.
Measuring Your Email Campaigns Success: Open Rates, Click-Through Rates, Unsubscribe Rates, Conversion Rates, and Bounce Rates, A/B Split Testing, How to Deal with Spam Filter, Choosing Your Metrics, Tracking Landing Pages, Analyzing Test Results, Setting Your Budget.
Key Concepts, Social Media Goals, Setting Goals & Priorities.
Facebook Marketing Course, Introduction to Facebook Marketing, How to Create Facebook Business Account, Facebook Profile Setup and Optimization, Facebook Business Page Creation and Setup, Facebook Business Page Important Settings, How to Link Facebook Page to Instagram and WhatsApp Business, Facebook Classic Page vs New Page Experience, Best Time to Post on Facebook Page, How to Increase Followers and Engagement on Facebook, Facebook Page Reach vs Impressions vs Engagement, How to Use Facebook Planner Tool for Scheduling, Facebook Page Analytics and Insights, Facebook Page Management History, Difference Between Facebook Page, Profile, and Group, How to Use Facebook Groups for Marketing, How to Grow a Facebook Group Organically, Facebook Group Important Settings and Optimization, Facebook Ads Course, How to Create Facebook Business Manager Account, Facebook Business Manager Settings, Facebook Ads Account Creation and Setup, Facebook Ads Billing and Payment Setup, Facebook Advertising Policies and Guidelines, Facebook Ads Campaign Structure, Facebook Ads Basic Terminologies, Facebook Ads Placement Best Practices, Facebook Bid Strategy and Optimization, How to Setup Facebook Pixel and Conversion Tracking, Facebook Business Verification Process, Facebook AD Auction and How It Works, Facebook Ads Reach vs Engagement, Facebook Leads Generation Ads vs Conversion Ads, Audience Targeting in Facebook Ads, Location Targeting in Facebook Ads, Facebook Ads Demographic and Interest Targeting, Custom and Lookalike Audience in Facebook Ads, Hyperlocal Targeting in Facebook Ads, How to Scale Facebook Ads for Optimization, Facebook Ads Lead Generation Strategy, Facebook Website Traffic Ads, Facebook Sales Ads Campaign, Facebook Product Catalog Ads, Facebook Messenger Ads and Call Ads, How to Create Retargeting Ads in Facebook, Facebook Ads Budgeting and Bidding Strategies, Facebook A/B Testing for Ads, How to Write Effective Facebook Ad Copy,
Instagram Marketing Course, Create Instagram Account for Business, Make Instagram Profile Attractive for Business, Instagram Personal Account vs Business Account, Upload Story and Post on Instagram, Instagram Insights and Analytics, Create Highlights on Instagram, Convert Instagram Personal Account to Business Account, Verify Instagram Account and Get Blue Tick, Best Time to Post on Instagram for Growth, Add Payment Method on Instagram for Promotions, Link Instagram Account with Facebook Business Page, Secure Instagram Account with Two-Factor Authentication, Run Instagram Ads for Followers and Engagement, Promote Website on Instagram, Run Ads on Instagram Reels, Instagram Growth Strategies and Hacks, Earn Money from Instagram, Instagram Mistakes to Avoid, Instagram Algorithm Works for Reels and Stories.
X (Twitter)
X Features, X Engagement, X Advertising, X Analytics, Twitter Ads Course, Twitter Ads Account Creation, Install Twitter Base Pixel on Website, Different Ad Formats and Placements in Twitter Ads, Campaign Objectives in Twitter Ads, Twitter Audience Targeting and Types, Twitter Audience Network and Running Ads, Run Follower Campaign in Twitter Ads, Understanding Ad Groups in Twitter Ads, Setup Conversions and Events in Twitter Ads.
LinkedIn Account Setup & Profile, LinkedIn Features, LinkedIn Groups, LinkedIn Advertising, LinkedIn Analytics.
YouTube
Introduction, Channel Creation and Setup, Niche Ideas and Selection, Channel Optimization and SEO, Competitor Analysis, Algorithm and Ranking Factors, Keyword Research and Tags Optimization, Content Planning and Scripting, Video Upload and Optimization, Thumbnail and Title Optimization, Monetization Strategies, Shorts Creation and Growth, Analytics and Performance Tracking, Live Streaming Setup and Monetization, Community Tab and Engagement Strategies, Copyright Policies and Ad-Suitability, Channel Security and Two-Step Verification, Ads and Monetization with AdSense, Growth Strategies for 2024, Automation and AI-Based Video Creation.
Key mobile marketing concepts, trends in mobile, opportunities & risks, mobile devices, SMS content, SMS strategy, mobile advertising, mobile optimized websites, mobile apps, attributes of effective apps, step process for mobile apps, proximity marketing, QR codes, mobile coupons & ticketing, implementation, strategic steps, marketing goals, review & testing, key trends, social media channels.
Google Analytics 4 Introduction, Difference Between GA4 and Universal Analytics, Installing GA4 on a Website, Setting Up GA4 Using Google Tag Manager, Walkthrough of GA4 Dashboard, Understanding Realtime Reports, Acquisition Reports Overview, Engagement Reports and User Behavior, Retention Reports and Bounce Rate in GA4, Connecting Google Ads with Google Analytics 4, Introduction to Events in GA4, Creating and Tracking Custom Events, Understanding Dimensions and Metrics in GA4, Exploring Reports and Data Analysis, Excluding IP and Internal Traffic, Creating Landing Page and Custom Reports, Understanding Segments and Audience Behavior, Funnel Exploration and Path Exploration Reports, Debug View in GA4, Segment Overlap Report Analysis, Cohort Analysis and User Retention, How to Give Access in GA4, Reporting Identity and Cross-Device Tracking, Subdomain and Cross-Domain Tracking, Insights and Ask Intelligence Feature in GA4, Concept of Filters in GA4, GA4 Updates and New Features.
Introduction to Google Tag Manager and Its Benefits, Installing GTM on a Website (WordPress and Other Platforms), Understanding Tags, Triggers, and Variables in GTM, Setting Up GA4 Tracking Using GTM, Workspaces and Environments in GTM, Importing and Exporting Containers in GTM, Button Click Tracking with GTM and Google Analytics 4, Link Click and Outbound Link Tracking Using GTM, Tracking Form Submissions in GTM, Scroll Depth Tracking and User Engagement Tracking, Tracking File Downloads as Events, Setting Up Google Ads Conversion Tracking with GTM, Installing and Configuring Facebook Pixel Using GTM, Tracking WhatsApp Button Clicks and Custom Events, Using Element Visibility Trigger in GTM, Tracking Video Engagement with GTM and GA4, Tracking Popup Visibility as an Event, Setting Up Custom Event Tracking for Text Copy and Image Hover, Trigger Exceptions and Advanced Debugging in GTM.
Introduction to freelancing, including the gig economy, benefits, challenges, and choosing the right niche. Next, it focuses on creating a strong freelancer profile, covering profile optimization, portfolio building, writing a compelling bio, and selecting the right skills. The finding and winning client’s module teaches proposal writing, pricing strategies, negotiation skills, and effective communication. The freelance work execution & project management section covers handling client requirements, time management, productivity tools, and delivering quality work. The payment, invoicing & legal aspects module explains payment gateways, invoicing, contracts, and financial management. The building a personal brand & scaling up section includes social media strategies, LinkedIn marketing, blogging, expanding services, and client retention. The course concludes with a final project & assessment, where students create a freelancer profile, submit proposals, complete a sample project, and receive feedback for improvement.
Significance, Monitoring Brand Mentions Using Tools Like Google Alerts and Social Listening, Strategies for Handling Negative Reviews and Crisis Management, And Techniques for Improving Brand Perception. Content Suppression Strategies, Managing Online PR, Responding to Customer Feedback Professionally, And Leveraging Social Media for Reputation Management, Competitor Analysis, Brand-Building Techniques, Orm for Businesses and Individuals, Case Studies on Reputation Recovery and Enhancement.
Picking Your Niche, Finding Influencers, Outreach to Influencers, Finding Brands, Outreach to Brands, Booking Calls, Succeeding on Calls, Onboarding Your Brand, running a Campaign, Getting Paid, Retaining Clients, Scaling and progress.
How to Create Microsoft Ads Account (Step by Step), Different types of Ads in Microsoft Ads (Bing Ads), Create Search Ads in Microsoft Ads, Create Audience Ad Campaign in Microsoft Ads, Import Campaigns from Google ads to Microsoft Ads, Research Keywords for Microsoft Ads - Microsoft Keyword Planner Tool, Install Microsoft UET Tag on Website, How to create Conversion Goals in Microsoft Ads, How to create Remarketing Audience in Microsoft Ads, How to Create App Install Campaigns in Microsoft Ads, What are Action Extensions in Microsoft Ads, Microsoft Ads Audience Planner Tool - Complete Explanation, Microsoft Merchant Center and Feed Setup, How to Create Microsoft Shopping Campaigns
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Please enter the following details to initiate your application for Digital Marketing training program offered by Learn2Earn Labs, Agra
Eligibility Crietaria
Any student/job seeker/working professional can join
Having interest in programming
Having basic knowledge of computer.
