Learn Digital Marketing
Like A Pro With Learn2Earn Labs
With Job Assistance
In today’s fast-paced digital world, businesses are looking for expert digital marketers who can drive impactful online growth. Our 18-Month Digital Marketing Course at Learn2Earn Labs is designed to take you beyond the basics, providing you with advanced skills, in-depth strategies, and real-world experience that set you apart in the industry.
This comprehensive, career-focused program not only covers SEO, social media marketing, Google Ads, content marketing, email marketing, and analytics but also dives deeper into growth hacking, performance marketing, AI-driven marketing automation, conversion rate optimization (CRO), and advanced data analytics. With hands-on projects, case studies, and industry-led training, you’ll develop expertise in creating highly effective, data-driven marketing campaigns that generate real business impact.
About the Program
Our 18-Month Digital Marketing Course is meticulously structured to provide a well-balanced mix of theoretical knowledge and real-world application. This extended program ensures that you not only learn the fundamentals but also master advanced digital marketing strategies through hands-on training, live projects, and in-depth case studies.
Throughout the course, you’ll gain expertise in eight essential modules, covering both core and advanced digital marketing concepts, including:
Search Engine Optimization
Master Organic Growth
- Learn on-page, off-page, and technical SEO strategies.
- Understand Google’s ranking algorithms and how to optimize websites.
- Gain hands-on experience with SEO tools like SEMrush, Ahrefs, and Google Search Console.
Social Media Marketing
Build Strong Brand Presence
- Create high-converting campaigns for Facebook, Instagram, LinkedIn, Twitter, and YouTube.
- Master paid ads, organic reach strategies, and influencer collaborations.
- Learn social media analytics and engagement tracking.
Google Ads & PPC
Run High-ROI Paid Campaigns
- Create high-converting campaigns for Facebook, Instagram, LinkedIn, Twitter, and YouTube.
- Master paid ads, organic reach strategies, and influencer collaborations.
- Learn social media analytics and engagement tracking.
Content Marketing
Engage & Convert with High-Quality Content
- Develop a content strategy that aligns with business goals.
- Master blogging, copywriting, video content, and storytelling techniques.
- Learn content distribution strategies for higher visibility.
Email & Automation Marketing
Maximize Lead Nurturing & Retention
- Create highly targeted email campaigns with personalization.
- Use automation tools to schedule, track, and optimize email workflows.
- Learn email deliverability best practices to boost open rates.
Analytics & Data-Driven Decision Making
- Master Google Analytics, Facebook Pixel, and Data Studio.
- Learn customer behavior analysis and conversion tracking.
- Use data to optimize marketing strategies for better performance.
Conversion Rate Optimization
Maximize Sales & Engagement
- Understand user psychology and behavior to improve conversions.
- Optimize landing pages, call-to-action buttons, and funnel structures.
- Conduct A/B testing and heatmap analysis.
Affiliate & E-commerce Marketing
Monetize Digital Channels
- Master dropshipping, e-commerce funnels, and conversion tactics.
- Understand Amazon Affiliate, Google Merchant Center, and Shopify marketing.
- Optimize product listings, ads, and email sequences for maximum sales.
AI & Performance Marketing
The Future of Digital Strategy
- Implement AI-powered marketing automation for better efficiency.
- Learn chatbot marketing, predictive analytics, and machine learning applications.
- Explore growth hacking techniques to scale businesses quickly.
Our 18-Month Digital Marketing Course is designed to provide an in-depth, hands-on learning experience that goes beyond theory. With a focus on real-world projects, live campaign management, and industry case studies, this program ensures you develop practical expertise in executing successful digital marketing strategies.
Who is a Digital Marketer?
A digital marketer is a professional who promotes brands, products, or services using online channels like search engines, social media, email, and paid ads. They specialize in SEO, content marketing, PPC, social media management, and data analytics to drive traffic, generate leads, and increase sales. A digital marketer analyzes consumer behavior, optimizes campaigns, and uses tools like Google Analytics, Facebook Ads, and marketing automation to enhance online presence. Their goal is to create effective, data-driven marketing strategies for business growth.
The Digital Marketing Course at Learn2Earn Labs provides you with essential skills to thrive in the evolving digital world. Covering SEO, social media, paid advertising, content marketing, and analytics, this well-rounded program empowers you to create high-performing campaigns, enhance brand visibility, and accelerate business growth in today’s competitive, data-driven market.
Who Can Join
- Beginners: No prior experience? No problem! This course takes you step-by-step from digital marketing fundamentals to advanced strategies.
- Graduates & Students: Gain job-ready skills in SEO, social media, and paid ads to kickstart your career in the booming digital industry.
- Professionals: Looking for a career switch or skill upgrade? Master digital marketing and stay ahead in today’s competitive job market.
- Entrepreneurs & Business Owners: Learn to grow your business online, boost brand awareness, and drive sales using powerful digital marketing techniques.
What makes this Program Unique?
Industry-Focused Curriculum: Covers essential SEO, PPC, social media, and analytics tailored to real-world industry needs.
Hands-On Live Projects: Gain practical experience by working on live campaigns, SEO audits, and marketing strategies.
AI & Data-Driven Marketing: Learn automation, predictive analytics, and AI-powered tools to optimize digital marketing efforts.
Globally Recognized Certifications: Earn industry-relevant certifications in Google Ads, SEO, and social media marketing.
Job Assistance & Career Support: Receive resume building, mock interviews, and placement support to secure top digital marketing roles.
As the digital world continues to expand, businesses seek expert digital marketers to stay competitive. By completing this 18-Month Digital Marketing Course, you’ll gain in-depth expertise in advanced marketing strategies, ensuring you’re job-ready and equipped with the latest tools and trends to future-proof your career in this fast-evolving industry.
Advantages of the Program
Advanced Industry-Relevant Curriculum: This program covers SEO, PPC, social media, analytics, AI marketing, and automation, equipping you with cutting-edge digital marketing skills.
Hands-On Training with Live Projects: Gain real-world experience by working on live campaigns, ad optimization, and performance tracking to develop practical expertise.
Expert Mentorship & Career Support: Learn from industry professionals, receive personalized guidance, career counseling, resume-building assistance, and mock interviews to boost your job prospects.
Globally Recognized Certifications: Earn certifications in Google Ads, SEO, HubSpot, and social media marketing to enhance your credentials and job opportunities worldwide.
Internship & Job Placement Assistance: Get hands-on experience through internships and receive dedicated job placement support to secure high-paying digital marketing roles.
Career Options After Completion
After completing this 18-Month Digital Marketing Course, you’ll be fully equipped to take on advanced roles such as:
- Digital Marketing Strategist
- SEO & Performance Marketing Expert
- Social Media & Brand Manager
- PPC & Google Ads Specialist
- Content & Growth Marketing Strategist
- Email & Automation Marketing Expert
- Web Analytics & Data-Driven Marketing Specialist
With practical experience, live projects, and a strong portfolio, you’ll stand out as a top candidate for high-paying opportunities across industries like e-commerce, technology, healthcare, education, and finance.
As you gain experience, you can advance into leadership roles such as Digital Marketing Manager, Growth Strategist, Chief Marketing Officer (CMO), or Marketing Director, leading high-impact campaigns for top brands.
How Much Dedication is Required?
This is more than just a course—it’s a career-defining journey that demands dedication, consistency, and a commitment to continuous learning. To excel in this 18-Month Digital Marketing Course, you must actively participate in lectures, complete assignments, engage in discussions, and implement strategies in real-world projects. By doing so, you can:
- Develop a strong portfolio showcasing your expertise.
- Gain hands-on experience to strengthen your resume.
- Stand out in the highly competitive digital marketing industry.
Success in digital marketing requires discipline, adaptability, and a passion for learning. Staying updated with emerging trends, experimenting with strategies, and refining your skills will set you apart. Consistency is key—small, daily efforts lead to long-term growth. Stay motivated, proactive, and eager to learn, and you’ll unlock endless career opportunities in this ever-evolving field.
Work Experience to Boost Your Career
One of the key highlights of this 18-Month Digital Marketing Course is the opportunity to earn verifiable work experience. Your commitment to assignments, live projects, and hands-on practice will help you gain industry-relevant expertise that:
- Strengthens your resume with real marketing projects.
- Increases your earning potential and job opportunities.
- Gives you a competitive edge in interviews.
This practical experience bridges the gap between theoretical learning and real-world application, ensuring you’re job-ready from day one. Employers prefer candidates with proven digital marketing skills, and this program equips you with the industry-aligned expertise needed to confidently step into the professional world.
Transform Your Career Today
This 18-Month Digital Marketing Course is more than just acquiring skills—it’s about unlocking your full potential and achieving a career transformation. By the end of this journey, you will:
- Master SEO, social media marketing, paid advertising, content marketing, analytics, and AI-driven marketing.
- Develop expertise in data-driven marketing strategies, automation, and the latest industry trends.
- Be fully prepared to secure high-paying roles and excel in the fast-growing digital marketing industry.
Now is the time to take charge of your career. Join us today and embark on a journey to become a highly skilled digital marketing professional, ready to shape the future of online success!
Your Journey to Success Starts Here!
With our 18-Month Digital Marketing Course, you gain the skills, expertise, and real-world experience needed to excel in the digital industry. Your success depends on your dedication and commitment. Are you ready to take the next step toward a thriving career in digital marketing?
Training Mode
Online Live Classes are also available
- 4x more effective way of learning
- Hands-on experience with projects & assignments
- Virtual class with real interaction with trainer
- Monitoring support & troubleshooting issues
- Masterclass from industry experts & leaders
- Live class recordings for revision purposes
Digital Marketing Course - 18 Months Training Program in Agra
Learn2Earn Labs
F-4, First Floor, Anna Ikon Complex, In Front of Deviram Food Circle, Sikandra-Bodla Road, Sikandra, Agra, Uttar Pradesh – 282007
Call: +91-9548868337
Program Details
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During the Full Stack Web Development Training Program (MERN Stack), you will dive into comprehensive course modules and topics designed to establish a solid foundation in modern web development techniques, equipping you with the skills to create dynamic, scalable, and high-performance web applications.
Key Concepts of Digital Marketing, Traditional vs. Digital Marketing, The Opportunity of Digital Marketing, Characteristics of Digital Marketing, Implications of Digital Marketing, Visitor Engagement, Visibility, Inbound Marketing, Importance of Tools, Performance Marketing, Sales Funnel, Conversion Rate Optimization (CRO), Return on Investment (ROI), Key Performance Indicator (KPI), Psychographs, Difference Between Digital Marketing and Traditional Marketing, and Why Does It Matter, Benefits of Traditional Marketing, The Downside to Traditional Marketing, Benefits of Digital Marketing, Why Digital Marketing Wins Over Traditional Marketing, Tools of Digital Marketing, How We Use Both Digital & Traditional Marketing, Case Studies, Market Research vs. Market Reality.
Introduction
Introduction to SERP, Search Engines, Search Engine Working, Major Functions of a Search Engine, Crawling & Indexing, Google Search Tips.
On-Page SEO
SEO Friendly Domain Name, SEO Best Practices for Domain Name, SEO Ranking Factors, SEO Keyword Optimization, SEO Content Optimization, SEO Friendly Website, Title Tag in SEO, SEO Friendly URL, Meta Descriptions, Anchor Text, Plagiarism in SEO, Image Optimization in SEO, Internal and External Links, Keyword Cannibalization, Search Intent, Breadcrumbs in SEO, Advanced On Page SEO, SEO for Single Page Website, Bubble Chart in SEO, Beginners SEO Guide, SEO Keyword Ranking Strategy, Header Tags in SEO, Content Quality and Length in SEO, URL Structure in SEO, Internal Linking in SEO, External Linking in SEO, Long Tail Keywords.
Keyword Research
Introduction, Niche, Different Types of Keywords, Google Keyword Planner Tool, Keywords Research, Understanding Keywords Mix, Importance of Keyword Research, Long-Tail Keywords, Keyword Stuffing, Keywords in Content, Tools for Keyword Research, Google Suggest, Hashtags, Keyword Cannibalization.
Off-Page SEO
Introduction, Backlinks, Importance of Backlinks, Backlink Earning, Do-Follow vs. No-Follow Backlinks, Google Page Rank, Search Engine Submissions, Directory Submissions, Article Writing, Press Release Writing & Submissions, Blog Posting & Comment Writing, Business Listing, Social Bookmarking, Social Networking, RSS Feeds, Do’s & Don’ts of Link Building, Easy Link Acquisition Techniques, Domain Authority & Page Authority, What is EAT in SEO & How to Improve EAT in SEO, Blog Submission in SEO, Guest Posting in SEO, Article Submission Backlinks, Web 2.0 Submission, Q&A Submission, Forum Submission, PDF Submission, Press Release Submission, Image Submission in SEO, Infographic Backlinks, Classified Submission, Business Listing, Video Submission, SEO vs. SMO, Broken Links in SEO, Link Wheel, Private Blog Network.
Search Engine Algorithms
Introduction, Working of Algorithm, Search Engine Algorithm Updates, Search Engine Penalties & Recoveries, Search Engine Penalty, Google Hummingbird Algorithm, Google Panda Algorithm, Google Penguin Algorithm, Google EMD Update, Website Recovery, Google Search Central.
Ecommerce SEO
Introduction to Ecommerce SEO, Keyword Research Fundamentals for Ecommerce Website, On-Page SEO of Category Pages, Schema Markup, SEO of Product Pages, Item List Schema, Implementation of Product Schema on Product Pages, Robots.txt File, Sitemaps.
Local SEO Basics, Importance of Local SEO for Small Businesses, Google My Business Optimization, Finding Rankable Keywords for Local SEO, Local SEO Ranking Factors, On-Page SEO for Local Businesses, Off-Page SEO Strategies for Local Rankings, Building Local Citations and Directory Listings, Managing Reviews and Reputation for Local SEO, Optimizing Website for Local Searches, Creating Localized Content for SEO, Google Maps Ranking Strategies, Using Schema Markup for Local SEO, Mobile Optimization for Local Businesses, Voice Search Optimization for Local SEO, Social Media Strategies for Local SEO, Local Link Building Techniques, Running Google Ads for Local Businesses, Tracking and Measuring Local SEO Performance, Common Local SEO Mistakes to Avoid.
What Is Screaming Frog SEO Spider, Screaming Frog SEO Spider Pricing, User Interface of Screaming Frog SEO Tool, The Features of Screaming Frog SEO Software, The Overview Tab of Screaming Frog, E-Commerce SEO with Screaming Frog, Status Codes and Broken Links, Exporting Tables To Google Sheets, The Issues Tab of Screaming Frog, Best Settings for Screaming Frog (Crawl Config), Pulling API Data, Segments, Local SEO Technical SEO Audit, Crawl Depth Analysis, Filtering In Screaming Frog, 301 Redirects SEO, Bulk Exporting on Screaming Frog.
Understanding Lead Generation for Business, Why Lead Generation is Important, Understanding Landing Pages, Best Practices to Create a Landing Page, Types of Landing Pages, What is A/B Testing, How to Do A/B Testing, Converting Leads into Sales, Creating a Lead Nurturing Strategy, Understanding Lead Funnel.
Introduction
What is WordPress, difference between WordPress.org and WordPress.com, understanding CMS (Content Management System), installing WordPress on localhost (Local By Flywheel), installing WordPress, exploring the WordPress dashboard, and configuring WordPress site settings.
Customization
WordPress themes, install free and premium themes, customize themes using the WordPress Customizer, work with widgets and menus, create and customize a homepage, use page builders like Elementor, WPBakery, and Divi, and understand the purpose of child themes.
Plugins and extensions
Installing and activating plugins, must-have plugins for security, SEO, and performance, creating contact forms using WPForms and Contact Form 7, optimizing images and media, using caching plugins for performance improvement, and integrating social media plugins.
Elementor Page Builder
Get Elementor, Overview of Elementor, The Elementor Interface, Global Padding, Setup Fonts and Colors in Elementor, Global Fonts, Introduction to Containers and Elements, Positioning in Elementor, Make the Background White, Create a Background in Elementor, Create the Hero in Elementor, There Are Multiple Ways to Do Things, Ways to Improve Things, The Shape Divider, Using Custom CSS in Elementor, Optimize for All Devices, 3 Feature Container, Create Animations, About Your Company, Container with Images, Combining Different Design Methods, Create a Counter, Create a Call to Action.
Pages and Post
Difference between pages and posts, creating and editing posts, understanding categories vs. tags, using the Gutenberg block editor, creating a blog and managing comments, and embedding media like images, videos, and PDFs.
Optimization
Install and set up SEO plugins like AISEO and RankMath, create an XML sitemap and submit it to Google, optimize images and media for better load times, apply SEO best practices, structure internal linking and permalinks, and integrate Google Search Console for better tracking.
Ecommerce Website Development
What is WooCommerce and Basic Settings, How to Add a Simple Product in WooCommerce, How to Add a Variable Product in WooCommerce, How to Create an Affiliate Product in WooCommerce, How to Create a Group Product in WooCommerce, WooCommerce One Page Checkout Plugin and CRO Optimization, How to Create Coupon Codes in WooCommerce, How to Set Up GST Tax Settings in WooCommerce, How to Set Up Shipping Options in WooCommerce, Advanced Shipping Options and Shipping Classes in WooCommerce, How to Use Variation Swatches for WooCommerce Plugin, How to Add a Buy Now Button in WooCommerce, What is a Payment Gateway and How it Works, How to Add Razorpay in WooCommerce, How to Integrate Shiprocket on WooCommerce Website.
What is Shopify and How It Works, Shopify Basic Settings and Store Setup, How to Add Products in Shopify, How to Create Variants in Shopify, How to Set Up Payment Gateways in Shopify, How to Configure Shipping Settings in Shopify, How to Create Discount Codes in Shopify, Best Apps to Optimize Your Shopify Store, How to Customize Shopify Themes, How to Set Up Shopify Dropshipping, How to Optimize Shopify for SEO, How to Add Google Analytics to Shopify, How to Set Up Email Marketing for Shopify, How to Recover Abandoned Carts in Shopify, How to Scale and Automate Your Shopify Business.
Introduction, Importance, Strategies to Develop Content, Content Marketing Strategy, Mapping of Content, 3D Model for Content Development, Planning & Promotion, Content Writing, AIDA Model, Types of Content: Lists, Interviews, Case Studies, Collection of Links, Infographics, News, Stories, etc., Niche-Oriented Content, Paid Content, Engaging Content Writing, Outsourcing Content, Tools.
How to Write a Blog, Anatomy, Effect on SEO, Personal & Professional Blog, Setup a Blog, Using & Customization of Blog, Blog Promotion, Money Blogging, Copyright & Ethics, how to use Gen Ai for Blog Writing.
Understanding Blog Monetization, Best Ways to Monetize a Blog, Google AdSense for Blog Monetization, Affiliate Marketing for Bloggers, Sponsored Posts and Brand Collaborations, Selling Digital Products on Your Blog, Membership and Subscription Models, SEO Strategies for Higher Blog Revenue, Email Marketing for Blog Monetization, Scaling and Automating Blog Income.
Google Ads Course, How to Create Google Ads Account, Working of Google Ads & Concept of AdRank, Structure & Hierarchy of Google Ads Account, How to Create Google Ads Manager Account, Adding Payment Methods in Google Ads, How to Get Rs 2000/- from Google Ads, What is CTR, How to Calculate CTR, Viewable & Relative CTR, Ways to Improve Quality Score in Google Ads, What is Google Search Network (GSN) & Display Network (GDN), Walkthrough of Google Search Campaign, Network Settings in Google Ads, Location Targeting in Google Ads, Concept of Language Settings in Google Ads, Complete Concept of Daily Budget, Manual Vs Automated Bidding Strategies, Bidding Strategies in Google Ads, Start & End Date in Google Ads, Ad Groups & Ad Group Structure/ Theming in Google Ads, What is a Keyword, Queries & Search Terms in Google Ads, Keyword Research Process, Keyword Match Types Explained in Detail, New Update of Broad Match Modifier & Phrase Match, Negative Keywords in Google Ads, Traffic Sculpting in Google Ads, Starting Keyword Research (Practical Video), Understanding Google Keyword Planner, Google Keyword Planner - Plan & Forecasting, Funnels & Queries in Google Ads, Difference Between Responsive Search Ads & Text Ads, How to Write Perfect Responsive Ads, Ad Extensions Tutorials, Ad Rotation Settings in Google Ads, URL Tracking Templates in Google Ads, How to Set Initial Max. CPC Bid, What is GCLID in Google Ads, How to Check Your Ads?, Mistakes People Make While Creating Google Search Ad, Ad Extension Optimization, What is SKAG & How to Implement SKAG?, Dynamic Keyword Insertion in Google Ads, What is Conversion Tracking & Why We Need It?, Set Conversion Tracking in Google Ads Using GTM, Importing Conversions from GA4 to Google Ads, Complete Search Ads Project for Real Estate, Concept of Remarketing in Google Ads, How to Create Remarketing Audience in Google Ads, YouTube & Customer Match Remarketing Audience, Creating Remarketing Audience in Google Ads Using GA4, What is RLSA, Remarketing List Search Ads, Auction Insight Reports in Google Ads, Introduction to Google Display Ads & Campaigns, Google Display Campaign Walkthrough, Custom Audience Segment for Google Ads, Content Exclusion & Device Targeting Settings, Viewable Impressions, vCPM & eCPC, Responsive Ads in Display Campaigns, Uploading Display Ads in Google Display Campaigns, Performance Max Campaign, Demand Gen Campaign, Labels in Google Ads, Setting Remarketing Display Campaign, Creating Similar Audiences in Google Ads, Different Ways of Creating Remarketing Audiences, Rich Media Library for Google Display Ads, Running a Display Campaign from Scratch, Tips for Display Ads Creatives, App Install Campaigns Full Tutorial, App Install Campaigns - Optimization, Text Ad Customizers, How to Remain Updated in Google Ads, Concept of Shared Budget in Google Ads, Recommendations in Google Ads, How to Setup Dynamic Search Ads, How to Do Comparison in Google Ads, Change History Feature in Google Ads, Google Call Only Ads, Bulk Upload in Google Ads, Bulk Upload Ads Using Excel in Google Ads, Ad Variations in Google Ads, Automated Rules Google Ads, Google Ads Editor, Scripts in Google Ads, Google Ads Policies, How to Setup Performance Max Campaign in Google Ads, How to Perfectly Use Negative Keywords in Google Ads, How to Create Enhanced Conversions in Google Ads, Google Search Ads Checklist for Beginners.
PowerPoint Template (PPT)
- Basics of PowerPoint: Interface, Tools, and Navigation
- Slide Design Principles: Layouts, Themes, and Consistency
- Working with Images: Inserting, Resizing, and Positioning
- Image Editing in PPT: Cropping, Transparency, and Filters
- Advanced Image Manipulation: Removing Backgrounds, Layering, and Effects
- Adding Animations and Transitions to Enhance Presentations
- Exporting Presentations: PPT, PDF, and Image Formats
- Hands-On Practice: Creating a Visually Appealing Presentation
Video Editing (TechSmith Camtasia)
- Overview of Camtasia: Interface and Workflow
- Importing and Organizing Media (Videos, Images, Audio)
- Basic Editing: Trimming, Cutting, and Splitting Clips
- Enhancing Videos: Transitions, Annotations, and Callouts
- Screen Recording: Capturing High-Quality Screen Content
- Audio Editing: Noise Reduction, Volume Control, and Voiceovers
- Adding Effects: Green Screen, Cursor Highlights, and Zoom Effects
- Exporting Videos: Formats, Resolutions, and Optimization for Different Platforms
Overview
Introduction to Advanced Email Marketing, Fundamentals of Email Marketing, Email Best Practices and Myths, Bulk Email Concept, Things You Can Do with Emails.
Elements of Marketing Emails
Advantages of the Different Text Formats (HTML or Plain Text), Permissions & E-Permissions, Frequency & Ethics of Newsletters, Defining Your Goals, Email Marketing Strategies.
Build Your Email List
Learn Ways to Build Your Email List, Build Your Email List Through a Website, Subscribe Form, Segmentation, Active Users.
Measuring Your Email Campaigns Success
Open Rates, Click-Through Rates, Unsubscribe Rates, Conversion Rates, and Bounce Rates, A/B Split Testing, How to Deal with Spam Filter, Choosing Your Metrics, Tracking Landing Pages, Analyzing Test Results, Setting Your Budget.
Key Concepts, Social Media Goals, Setting Goals & Priorities.
Facebook Marketing Course, Introduction to Facebook Marketing, How to Create Facebook Business Account, Facebook Profile Setup and Optimization, Facebook Business Page Creation and Setup, Facebook Business Page Important Settings, How to Link Facebook Page to Instagram and WhatsApp Business, Facebook Classic Page vs New Page Experience, Best Time to Post on Facebook Page, How to Increase Followers and Engagement on Facebook, Facebook Page Reach vs Impressions vs Engagement, How to Use Facebook Planner Tool for Scheduling, Facebook Page Analytics and Insights, Facebook Page Management History, Difference Between Facebook Page, Profile, and Group, How to Use Facebook Groups for Marketing, How to Grow a Facebook Group Organically, Facebook Group Important Settings and Optimization, Facebook Ads Course, How to Create Facebook Business Manager Account, Facebook Business Manager Settings, Facebook Ads Account Creation and Setup, Facebook Ads Billing and Payment Setup, Facebook Advertising Policies and Guidelines, Facebook Ads Campaign Structure, Facebook Ads Basic Terminologies, Facebook Ads Placement Best Practices, Facebook Bid Strategy and Optimization, How to Setup Facebook Pixel and Conversion Tracking, Facebook Business Verification Process, Facebook AD Auction and How It Works, Facebook Ads Reach vs Engagement, Facebook Leads Generation Ads vs Conversion Ads, Audience Targeting in Facebook Ads, Location Targeting in Facebook Ads, Facebook Ads Demographic and Interest Targeting, Custom and Lookalike Audience in Facebook Ads, Hyperlocal Targeting in Facebook Ads, How to Scale Facebook Ads for Optimization, Facebook Ads Lead Generation Strategy, Facebook Website Traffic Ads, Facebook Sales Ads Campaign, Facebook Product Catalog Ads, Facebook Messenger Ads and Call Ads, How to Create Retargeting Ads in Facebook, Facebook Ads Budgeting and Bidding Strategies, Facebook A/B Testing for Ads, How to Write Effective Facebook Ad Copy,
Instagram Marketing Course, Create Instagram Account for Business, Make Instagram Profile Attractive for Business, Instagram Personal Account vs Business Account, Upload Story and Post on Instagram, Instagram Insights and Analytics, Create Highlights on Instagram, Convert Instagram Personal Account to Business Account, Verify Instagram Account and Get Blue Tick, Best Time to Post on Instagram for Growth, Add Payment Method on Instagram for Promotions, Link Instagram Account with Facebook Business Page, Secure Instagram Account with Two-Factor Authentication, Run Instagram Ads for Followers and Engagement, Promote Website on Instagram, Run Ads on Instagram Reels, Instagram Growth Strategies and Hacks, Earn Money from Instagram, Instagram Mistakes to Avoid, Instagram Algorithm Works for Reels and Stories.
X (Twitter)
X Features, X Engagement, X Advertising, X Analytics, Twitter Ads Course, Twitter Ads Account Creation, Install Twitter Base Pixel on Website, Different Ad Formats and Placements in Twitter Ads, Campaign Objectives in Twitter Ads, Twitter Audience Targeting and Types, Twitter Audience Network and Running Ads, Run Follower Campaign in Twitter Ads, Understanding Ad Groups in Twitter Ads, Setup Conversions and Events in Twitter Ads.
LinkedIn Account Setup & Profile, LinkedIn Features, LinkedIn Groups, LinkedIn Advertising, LinkedIn Analytics.
YouTube
Introduction, Channel Creation and Setup, Niche Ideas and Selection, Channel Optimization and SEO, Competitor Analysis, Algorithm and Ranking Factors, Keyword Research and Tags Optimization, Content Planning and Scripting, Video Upload and Optimization, Thumbnail and Title Optimization, Monetization Strategies, Shorts Creation and Growth, Analytics and Performance Tracking, Live Streaming Setup and Monetization, Community Tab and Engagement Strategies, Copyright Policies and Ad-Suitability, Channel Security and Two-Step Verification, Ads and Monetization with AdSense, Growth Strategies for 2024, Automation and AI-Based Video Creation.
Introduction to Quora Ads for Beginners, How to Install Quora Base Pixel on Website, How to Setup Lead Event Quora Pixel on Website, How to Create Audiences in Quora Ads, How to Create Lead Generation Campaign in Quora, All Quora Bidding Strategies Explained, Tips for Creating Quora Adsets & Campaigns, Promote Your Quora Answers Using Quora Ads, How to Create List Match Audiences in Quora Ads, Tips for Optimizing Quora Ads.
Key mobile marketing concepts, trends in mobile, opportunities & risks, mobile devices, SMS content, SMS strategy, mobile advertising, mobile optimized websites, mobile apps, attributes of effective apps, step process for mobile apps, proximity marketing, QR codes, mobile coupons & ticketing, implementation, strategic steps, marketing goals, review & testing, key trends, social media channels.
How to Get WhatsApp API for Free, How to Send Bulk Promotional Messages Using WhatsApp API, How to Broadcast and Retarget WhatsApp Messages, How to Get Official WhatsApp Green Tick, How to Create a WhatsApp Chatbot, How to Run Click-to-WhatsApp Ads, How to Create Automated Flows for E-commerce Using WhatsApp API.
Google Analytics 4 Introduction, Difference Between GA4 and Universal Analytics, Installing GA4 on a Website, Setting Up GA4 Using Google Tag Manager, Walkthrough of GA4 Dashboard, Understanding Realtime Reports, Acquisition Reports Overview, Engagement Reports and User Behavior, Retention Reports and Bounce Rate in GA4, Connecting Google Ads with Google Analytics 4, Introduction to Events in GA4, Creating and Tracking Custom Events, Understanding Dimensions and Metrics in GA4, Exploring Reports and Data Analysis, Excluding IP and Internal Traffic, Creating Landing Page and Custom Reports, Understanding Segments and Audience Behavior, Funnel Exploration and Path Exploration Reports, Debug View in GA4, Segment Overlap Report Analysis, Cohort Analysis and User Retention, How to Give Access in GA4, Reporting Identity and Cross-Device Tracking, Subdomain and Cross-Domain Tracking, Insights and Ask Intelligence Feature in GA4, Concept of Filters in GA4, GA4 Updates and New Features.
Introduction to Google Tag Manager and Its Benefits, Installing GTM on a Website (WordPress and Other Platforms), Understanding Tags, Triggers, and Variables in GTM, Setting Up GA4 Tracking Using GTM, Workspaces and Environments in GTM, Importing and Exporting Containers in GTM, Button Click Tracking with GTM and Google Analytics 4, Link Click and Outbound Link Tracking Using GTM, Tracking Form Submissions in GTM, Scroll Depth Tracking and User Engagement Tracking, Tracking File Downloads as Events, Setting Up Google Ads Conversion Tracking with GTM, Installing and Configuring Facebook Pixel Using GTM, Tracking WhatsApp Button Clicks and Custom Events, Using Element Visibility Trigger in GTM, Tracking Video Engagement with GTM and GA4, Tracking Popup Visibility as an Event, Setting Up Custom Event Tracking for Text Copy and Image Hover, Trigger Exceptions and Advanced Debugging in GTM.
Introduction to freelancing, including the gig economy, benefits, challenges, and choosing the right niche. Next, it focuses on creating a strong freelancer profile, covering profile optimization, portfolio building, writing a compelling bio, and selecting the right skills. The finding and winning client’s module teaches proposal writing, pricing strategies, negotiation skills, and effective communication. The freelance work execution & project management section covers handling client requirements, time management, productivity tools, and delivering quality work. The payment, invoicing & legal aspects module explains payment gateways, invoicing, contracts, and financial management. The building a personal brand & scaling up section includes social media strategies, LinkedIn marketing, blogging, expanding services, and client retention. The course concludes with a final project & assessment, where students create a freelancer profile, submit proposals, complete a sample project, and receive feedback for improvement.
Significance, Monitoring Brand Mentions Using Tools Like Google Alerts and Social Listening, Strategies for Handling Negative Reviews and Crisis Management, And Techniques for Improving Brand Perception. Content Suppression Strategies, Managing Online PR, Responding to Customer Feedback Professionally, And Leveraging Social Media for Reputation Management, Competitor Analysis, Brand-Building Techniques, Orm for Businesses and Individuals, Case Studies on Reputation Recovery and Enhancement.
Picking Your Niche, Finding Influencers, Outreach to Influencers, Finding Brands, Outreach to Brands, Booking Calls, Succeeding on Calls, Onboarding Your Brand, running a Campaign, Getting Paid, Retaining Clients, Scaling and progress.
How to Create Microsoft Ads Account (Step by Step), Different types of Ads in Microsoft Ads (Bing Ads), Create Search Ads in Microsoft Ads, Create Audience Ad Campaign in Microsoft Ads, Import Campaigns from Google ads to Microsoft Ads, Research Keywords for Microsoft Ads - Microsoft Keyword Planner Tool, Install Microsoft UET Tag on Website, How to create Conversion Goals in Microsoft Ads, How to create Remarketing Audience in Microsoft Ads, How to Create App Install Campaigns in Microsoft Ads, What are Action Extensions in Microsoft Ads, Microsoft Ads Audience Planner Tool - Complete Explanation, Microsoft Merchant Center and Feed Setup, How to Create Microsoft Shopping Campaigns.
Picking Your Niche, Types of Affiliate Programs, Finding Profitable Products, Creating an Affiliate Account, Generating Affiliate Links, Sales Funnel in Affiliate Marketing, Choosing a High-Earning Niche, Promoting Affiliate Products, Running Facebook Ads for Affiliate Marketing, Building an Affiliate Website, Using Coupons for Affiliate Sales, Email Marketing for Affiliate Marketing, Upsell and Cross-Sell Strategies, Creating Bonuses for Affiliate Offers, Finding Influencers for Promotion, Outreach to Influencers, Optimizing Affiliate Websites for SEO, Understanding Affiliate Payouts, Retaining Clients in Affiliate Marketing, Scaling Your Affiliate Business.
Content Generation & Copywriting
ChatGPT (by OpenAI) – AI-powered chatbot for generating content, blog writing, and copywriting.
Jasper AI – Advanced AI copywriting tool for blog posts, ad copies, and marketing content.
Writesonic – AI-driven writing assistant for high-quality blog articles, ads, and social media content.
SEO & Content Optimization
Surfer SEO – AI-powered SEO tool for optimizing content based on keyword research and SERP analysis.
Frase.io – AI-driven tool for content research, topic clustering, and SEO optimization.
Clearscope – AI-powered content optimization tool that helps improve rankings on search engines.
AI Tools for Content Creation (Images & Videos)
Canva AI (Magic Write) – AI-powered design and content creation tool for social media and marketing visuals.
Pictory AI – AI tool for converting text into engaging videos for content marketing.
AI Tools for Advertising & Marketing Automation
Adzooma – AI-based advertising platform for automating and optimizing Facebook, Google, and Microsoft Ads.
Persado – AI-driven marketing tool for generating high-converting ad copies and email campaigns.
Apply Now
Please enter the following details to initiate your application for Digital Marketing training program offered by Learn2Earn Labs, Agra
Eligibility Crietaria
Any student/job seeker/working professional can join
Having interest in programming
Having basic knowledge of computer.
