Training Modules
25
+
Professional Tools
50
+
Case Studies
100
+
Avg. Salary Package
3
-5 LPA
Why Should You Join Digital Marketing?
Digital Marketing is in Demand
Every business needs a digital marketer to promote their product or service digitally. Every organization need to promote their products or service or content by attractive posts, images, videos, campaigns & websites.
Offering Good Salary Packages
People are living digital life they interact with each other via social media or internet so digital marketing is in demand.
Lots of Freelancing Work
With digital marketing, you can work with any company to market their product or service or to manage their content over website or mobile app.
Digital is the Future
You can design the content, work with the advertiser, you can design websites, develop ecommerce websites, you can start your earning by working online, you can work as a freelancer or open your own advertising agency and many more.
Training Roadmap
Digital Marketing
Nowadays, businesses are leveraging digital platforms or channels to reach their target audience and the demand of online marketing is increasing hence the scope of digital marketing is continuously growing. Digital Marketers can work with various industries like advertising, e-commerce, digital media, healthcare, education , travelling and many more.
Search Engine Optimization
WordPress and Blogging
Social Media Marketing
Google Ads and Analytics
Email & Mobile Marketing
Digital Display Advertising
Career Options After Completing Digital Marketing Course
As a digital marketing professional, you will have a diverse range of job opportunities to work for businesses or someone else or for your own and get success in your career.
Job Roles
After successfully completion of training, you can apply for various job roles, like
- Social Media Marketer
- Campaign Designer
- SEO Consultant
- Business Development Executive
- Ads Manager
- Website Designer
- Digital Marketer, etc.
Career Interest
After having practical knowledge in digital marketing you can also have other options, like
- Freelancing
- Marketing Agency
- Content Designing
- Media & Advertising
- Influence Marketing
- Digital Marketing Consultant
- Business
Programs Available at Learn2Earn Labs
Digital Marketing Training Program
Learn2Earn Labs provides comprehensive support to candidates through tailored training and skills that are relevant to the industry and aligned with their career aspirations. The program aims to assist students and professionals in landing their ideal jobs at esteemed companies after they finish their graduation or postgraduate degrees. With focused mentorship and hands-on guidance, candidates are equipped to thrive in competitive job markets.
Practice-Based Training
Training program available in 6 months and 12 months duration
Live Project Work
To build your hands-on expertise
Resume Building Assistance
To create an attractive resume for you
Interview Preparation
So you can present yourself in a better way
Mentoring & Job Assistance
To help you in getting good career or placements
Who Can Join
- Any graduate or postgraduate student from any specialization can join the digital marketing training program. The student must have basic knowledge of computer and internet tools.
- Any working professional who is looking for a job switch and now looking for a salary hike or promotion can also join the digital marketing training program.
- Any housewife, girl, or homemaker looking for part-time earnings can also join the digital marketing training program if they have basic knowledge of computer and internet tools.
Training Mode
Online Live Classes are also available
- 4x more effective way of learning
- Hands-on experience with projects & assignments
- Virtual class with real interaction with trainer
- Monitoring support & troubleshooting issues
- Masterclass from industry experts & leaders
- Live class recordings for revision purposes
Digital Marketing Training in Agra
Learn2Earn Labs
F-4, First Floor, Anna Ikon Complex, In Front of Deviram Food Circle, Sikandra-Bodla Road, Sikandra, Agra, Uttar Pradesh – 282007
Call: +91-9548868337
Program Details
Feel free to call
Request More Information
During training you will work on multiple case studies, human psychology, design thinking concepts, content design, assignments, and mini projects that will help you to become a confident digital marketer. You would get a hands-on expertise over the most in-demand skills, techniques and tools.
Key Concepts of Digital Marketing, Traditional Vs. Digital Marketing, The Opportunity of Digital Marketing, Characteristics of Digital Marketing, Implications of Digital Marketing, Visitor Engagement, Visibility, Inbound Marketing, Importance of Tools, Performance Marketing, Sales Funnel, Conversion Rate Optimization (CRO), Return on Investment (ROI), Key Performance Indicator (KPI), Psychographs.
What's the difference between digital marketing and traditional marketing, and why does it matter, Benefits of Traditional Marketing, The Downside to Traditional Marketing, Benefits of Digital Marketing, Why Digital Marketing Wins Over Traditional Marketing, Tools of Digital Marketing, How We Use Both Digital & Traditional Marketing, Case Study of Digital Marketing Strategies Vs Digital Marketing.
Introduction, Introduction to SERP, Search Engines, Search Engines Working, Major Functions of a Search Engine, Crawling & Indexing, Google Search Tips On-Page SEO : Introduction, Domain Name, Page Naming {URL Structuring} & Folder Naming, Image Naming, Image Title & Alt Tags Creation, Meta Tags, Meta Description. Keywords, Author Redirection, Tags, Headings Tags {H1 To H6} Content Writing, SEO Friendly Content Writing, Anchor Text, Link Title, Internal Linking, Robots.Txt File Use & Creation, Html Sitemap Creation, Xml Site Map Creation, Site Tracking Tools (Google Analytics Tool). Off-Page SEO : Introduction, Backlinks, Importance of Backlinks, Backlink Earning, Do- Follow Vs No- Follow Backlinks, Google Page Rank, Search Engine Submissions, Directory Submissions, Article Writing, Press Release Writing & Submissions, Blog Posting & Comment Writing, Business Listing, Social Bookmarking, Social Networking, RSS Feeds, Do’s & Don’ts of Link Building, Easy Link Acquisition Techniques, Domain Authority & Page Authority. Search Engine Algorithms : Introduction, Working of Algorithm, Search Engine Algorithm Updates, Search Engine Penalties & Recoveries, Search Engine Penalty, Google Hummingbird Algorithm, Google Panda Algorithm, Google Penguin Algorithm, Google EMD Update, Website Recovery, Google Search Central.
Introduction, Niche, Different Types of Keywords, Google Keyword Planner Tool, Keywords Research, Understanding Keywords Mix, Importance of Keyword Research, Long Tail Keywords, Keyword Stuffing, Keywords in Content, Tools for Keyword Research, Google Suggest, Ubersuggest, Ahref and Semrush, Hashtags.
What is Local SEO, Google places optimization, Classified submissions, Citation, NAP, Top tools for SEO, Monitoring SEO process, Preparing SEO reports, how to create SEO Strategy for your business, what is link juice, Importance of domain and page authority.
Domain Name & Existence, Webhosting, Types of Hosting, Paid & Free Hosting, Advantage of Paid Hosting, Functionality of Website, DNS.Introduction, WordPress Tools, Menus, Post, Page, Media, Appearance, Themes, Widgets, Header, Footer, Plugins, Single Page Website, Pop-Up Maker, Extensions, Elementor page builder.
Key PPC Concepts, Strengths of Pay Per Click, PPC, CPA, CPC, CTR, Impressions, Landing Page Conversion, Frequency, Introduction to Google Ads & Bing Ads, Need of SEM, Advantages of PPC.
Introduction, Installation, Demo Account, Google Analytics Universal and Google Analytics- 4, Account Overview, Real Time Report, Acquisition Report, Engagement Report, Retention Report, Plugins for WordPress, Users Report, Events Creation, Dimension & Metrices, Explore Report, Internal Traffic, Landing Page Report, Segments, Funnel Exploration, Open and Closed Funnel, Debug View, Cohort Analysis, Report Identity, Cohort Analysis, Filters.
Introduction, Tags & Triggers, Setup & Installation, Workspace, Working with Tags, Events & Tracking, Video Tracking Event, Text Tracking, Button Click Tracking, Outbound Clicks Tracking, Advanced Settings, LinkedIn Insight Tag Installation, Container & Versions, Scroll & Depth Tag, Element Visibility Trigger, Facebook Pixel Tracking.
Introduction to Google Ads, Google Ads Auction, Relevancy & Quality Score, Types Of Ad Campaigns, Selection Of Goal, Keyword Match Type, Structure Of Google Ads, Negative Keyword Match Type, Dashboard Overview, Search Ads Creation, Location Targeting Option, Language Targeting Option, Audience Targeting Option, Budget & Bidding Option, Ad Extensions Uses & Advantage, Conversion Creation, Ad Scheduling & Ad Rotation, Campaign URL Option, Ad Groups, Keyword Research In Google Ads, Bidding Strategies, Well Formatted Search Ads.Introduction Of Display Ads, Display Ad Creation, Content Targeting, Bid Strategy Statuses, Introduction to Video Campaigns & Types, Custom Video Campaign Creation, YouTube Video Ad Sequence Creation, Content Exclusions In Video Ads, How to Calculate Monthly & Daily Budget, Concept Of Shared Budget, App Promotion Campaign, Performance Max Campaign, HTML5 Assets In Google Ads, Automated Rule Setup, Google Ads Script, Drafts & Experiments, Setting Up Ad Variations, Ad Preview & Diagnosis Tool, Copy & Paste Campaigns, Keyword Insertion In Search Ads, Countdown in Text Ads, If Function In Text Ads, Change History, Smart Ad Campaigns, Measure of Performance, Remarketing & Custom Audience Creation, Creation Of Custom Columns, Discovery Campaigns, Fixing of Disapproved Ads, Reach Planner Tool, Campaign Budget Simulator, Performance Planner, SKTA (Single Keyword Targeted Ads), Duplicate Keywords, Landing Pages, Acquisition & Conversion, GCLID (Google Click Identifier), First Page Bid Estimate Option in Google Ads, Google Ads Editor, Google Merchant Center.
Key Digital Display Concepts, Benefits of Digital Display, Challenges of Digital Display, Business Value, Running Effective Ads, Ad Formats, Ad Features, Ad Display Frequency, Campaign Planning, Campaign Steps, Target Audience, Campaign Objectives, Campaign Budget, Tracking Your Campaign, Optimizing the Campaign, Laws & Guidelines.
Key Digital Display Concepts, Benefits of Digital Display, Challenges of Digital Display, Business Value, Running Effective Ads, Ad Formats, Ad Features, Ad Display Frequency, Campaign Planning, Campaign Steps, Target Audience, Campaign Objectives, Campaign Budget, Tracking Your Campaign, Optimizing the Campaign, Laws & Guidelines.
Introduction and purpose of Camtasia, Basic Tools, Timeline, Track, Media, Splitting, Video Specifications and size, Library stuff, Callouts, Zoom and Pan, Audio Editing, Transitions, behavior, Cursor effect, Visual Properties, Scrolling Slide and Text, Intros and Outros, Screen recording and self-recording, Voice narration and captions, Export and video file type, Green screen recording and background removal, AI in Videos, Video Specification for YouTube and Social Media platforms.
Key Concepts, Social Media Goals, Setting Goals & Priorities. Facebook Features, Facebook Newsfeed, Facebook pixel, Facebook Insights, Facebook Business Page, Facebook Advertising, Facebook Business Manager, Business Account, Facebook Insight, Facebook Analytics. Instagram Features, Video and Images Specifications, Reels, IGTV, Hashtag Research, Profile Optimization. Twitter Features, Twitter Engagement, Twitter Advertising, Twitter Analytics. LinkedIn Account Setup & Profile, LinkedIn Features, LinkedIn Groups, LinkedIn Advertising, LinkedIn Analytics. YouTube Channel Setup, YouTube Insight, YouTube Channels, YouTube Features. Blogging, Content Planning, Scheduling Tools, Pinterest, Instagram, Snapchat, Laws & Guidelines.
Key Digital Display Concepts, Benefits of Digital Display, Challenges of Digital Display, Business Value, Running Effective Ads, Ad Formats, Ad Features, Ad Display Frequency, Campaign Planning, Campaign Steps, Target Audience, Campaign Objectives, Campaign Budget, Tracking Your Campaign, Optimizing the Campaign, Laws & Guidelines.
Key Email Marketing Concepts, Campaign Process, Online Data Capture, Offline Data Capture, Segmentation, Email Design, User Behavior, User Characteristics, Email Copy, Email Structure, Email Delivery, Email Systems, Filtering, Scheduling, Measurement, Key Terms & Metrics, Split Testing, Laws & Guidelines.
Understanding lead generation for business, Why lead generation is important, Understanding landing pages, Understanding thank-you page, Landing page vs website, Best practices to create a landing page, Best practices to create a thank-you page, Practical exercise-creating a landing page, Types of landing pages, Reviewing landing pages created by trainees, What is A/B testing, How to do A/B testing, Selecting landing pages after A/B testing, Converting leads into sales, Creating lead nurturing strategy, Understanding lead funnel, Steps in leads nurturing.
Introduction, Importance, Strategies to Develop Content, Content Marketing Strategy, Mapping of Content, 3-D Model for Content Development, Planning & Promotion, Content Writing, Aida Model, Types of Content: Lists, Interviews, Case Studies, Collection of Links, Infographics, News, Stories Etc., Niche Oriented Content, Paid Content, Engaging Content Writing, Outsourcing Content, Tools.
How to Write a Blog, Anatomy, Effect on SEO, Personal & Professional Blog, Setup a Blog,Using & Customization of Blog, Blog Promotion, Money Blogging, Copy Write & Ethics.
Free WordPress themes for blogging, Google Ad sense, DSP and ASP, Ways to monetize blogs, Google Search Console and Blogging Website, Guest Posting, Niche, Tips and Tricks.
Advertising Model, Amazon Associates, Flipkart Affiliate Program, Other Affiliate Program: Vcommision, Click Bank, Etc., Analytics, Coupon System, Case Study by Using Tool, Referral System.
Key Mobile Marketing Concepts, Trends in Mobile, Opportunities & Risks, Mobile Devices, SMS Content, SMS Strategy, Mobile Advertising, Mobile Optimised Websites, Mobile Apps, Attributes of Effective Apps, Step Process for Mobile Apps, Proximity Marketing, QR Codes. Mobile Coupons & Ticketing, Implementation, Strategic Steps, Marketing Goals, Review & Testing, Key Trends, Social Media Channels.
Introductions and benefits, Ad account creation, Overview of Dashboard, Pixel creation, Post Guide, Profile Optimization, Quora Spaces and Business growth, Monetizing your account, Policies and Guidelines, Write and Publish, Quora questions and Google traffic, Research tools, Quality answers, Question Promotion, do’s and don’ts, mistakes to avoid, Backlinks creation, Audience Creation, Campaign creation, Bidding Strategies, Ad sets, Attribution models.
Introduction and basics, Business account creation and profile optimization, Hindi version and benefits, Catalogue creation. Dashboard overview, Automated responses, Labels and quick reply, Broadcast list vs Group, Facebook business page and WhatsApp account, WhatsApp business, API, Short link and QR code, Ethics and Guidelines.
Introduction, Ad account creation, Billing methods, Dashboard overview, Keyword research, Audience network, Types of Bing ads, UET tag and Conversion Goals, Bid strategies, Library, Shared budget, Search ads, Negative tools, Webmaster tools, Business Setup, Ethics and Guidelines.
Introduction, Brand monitoring, Sentiment analysis, Negative comment management, Reputation building, Strong brand presence, LinkedIn effect.
AI tools for content design and text generation, copygenius, Wordtune, Quillbot, Canva, Chat GPT, Google sheet integration.
Introduction, profile & promotion, freelancer mentality, rules & guidelines, client relationship, self-promotional activities, pros & cons, increasing credibility, home-based business, customer-based business. Market Analysis, managing competitors, marketing, video proposals, selling & betting, elevator pitch, social media strategy, blogging, email newsletters, and financial pieces of advice.
During the training, here are some projects to enhance the work experience & knowledge.
Under The Guidance of
Dr. Shubhendra Gupta
PhD, B.Ed, M.Sc (Physics)
Dr. Shubhendra Gupta is an experienced digital marketer, Business Consultant and startup mentor with a demonstrated history of working in the information technology and services industry.
He use to train students & working professionals for getting better job opportunities and train business owners in generating profits or leads. His areas of interest are Digital Marketing, Business Development, Data Analysis, Strategic Planning, Market Research & Reality, User Testing, Website design, etc.
He is also recognized as Mentor with MEITY Startup Hub & Punjab Startup in the area of education & business consultation.
80+ Popular Tools Covered
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Please enter the following details to initiate your application for Digital Marketing training program offered by Learn2Earn Labs, Agra
Eligibility Crietaria
Having a bachelor’s / master’s degree in any stream.
Basic Knowledge of computer.
Having basic knowledge of marketing and business.
